If you are in a highly competitive metropolitan area such as Kansas City, FL. SEO friendly web design must be one of the most important aspects of your overall marketing program. Localized Kansas City SEO inside of your Kansas City web design [sic] can give you the edge that you need in order to stand out above your competition.
The mobile platform is one of the most important aspects of your overall search engine optimization campaign. More and more commerce is moving towards tablets and smart phones than ever before, and there seems to be nothing that is going to reverse this trend. Because all of the major search engines have separated their mobile ranking system from their traditional ranking systems, you must implement a completely different campaign in order to be found on the mobile platform.
3 Major Benefits to Responsive Web Design
For websites that require SEO for their business to succeed, having a responsive design adds 3 major benefits.
- Google states responsive web design is it’s recommended configuration
- It maximizes a greater user experience across all devices and screen sizes
- Eliminates having to run 2 separate SEO campaigns saving money
For most applications, responsive web design provides the best choice for user experience and readability. Coding for the user experience should always come first. Having a site that’s engaging and interesting is the goal for greater conversion. This is achieved by creating a balance of visuals and content positioned in all the right places.
Here are just a few of the ways that you can modify your existing strategy in order to rank in the Google mobile ranking algorithm.
– First, modify your keywords to include phrases that people search for on the mobile platform.
When people are on their mobile phones, they are looking for solutions immediately. This means that they are likely going to look for places that are local in order to make a purchase. Your keywords should reflect the difference in attitude that your potential customers have while on the move with their mobile phones.
Not only should you localize your keywords, but you should also change your overall strategy to include more action oriented verbs. You may also be able to attach certain aspects of your website to map programs inside of the major search engines in order to bring up your website more readily within a certain radius.
– Second, make sure that your website is coded for the mobile platform.
The worst thing that you can do in terms of your mobile presence is to try to shrink down your laptop website. Trying to scale your laptop website into the mobile platform does not work for a number of reasons. However, the most important of these reasons is that none of the assets within a website is coded for mobile crawlers.
All of the tags that you have in your multimedia are changed in order to reflect your new keyword strategy. You should also remove content that you have on your mobile website in order to streamline your customer directly to page that he or she is looking for.