Google announced on September 23rd that it will be rolling out the new Penguin update. Google Penguin was created to better catch sites deemed to be spamming its search results. Primarily those buying links, or obtaining them through link networks primarily designed to boost Google rankings.
The main changes we’ll notice is the algorithm functions in real-time making it more efficient to discover low quality back links. Google stated “Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.” Penguin 4.0
Google uses over 200 ranking factors to determine rank, and Penguin is one of them. Webmaster should encourage their clients to frequently add high quality content and share it via their social media channels. Scott Carvin our CEO stated in his last meetup that “their are no short cuts to great rankings in 2016.” He also added that writing compelling content addressing problems and solutions to your target audience will eventually make you an Authority in your market, and make it easier for people looking for the solutions you provide.
Hiring an SEO consultant such as SEO Services Expert can be worth it’s investment 100 times over. Keeping your website current and understanding the ranking factors that have the greatest impact on your rankings will benefit you more than any one thing.