Google Search Results Appear in Yahoo
Kansas City SEO – Recently Google’s organic and paid search results have been showing up in Yahoo. This was confirmed by Yahoo’s CEO Marissa Mayer last week according to the New York Times.

Although Yahoo has an agreement with Microsoft’s Bing, they still have the freedom to enhance their own search results thanks to an amendment to their search partnership earlier this year.

Yahoo still serves it’s own search results most of the time, but they now have the right to use other search engine results up to 49% of the time.

Neither Google or Yahoo have discussed the terms of their partnership publicly other than to confirm that there is some kind of arrangement in place, it will be interesting to see what the coming weeks have in store!

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