Long-tail keywords have now become more relevant to your overall search strategy. With cell phone and voice search algorithms, users are searching long-tail keywords more frequently. Search Engines are becoming ever more personalized which is why it is important to focus on long-tail keywords in your SEO campaigns. Long-tail keywords are more specific search terms such as “Kansas City orthopedic surgeon”. Showing up #1 for “Kansas City Doctors” might be an ego boost, however the long-tail keyword will generate far more quality leads.
Keep in mind that it’s not enough to just focus on the right keywords. You need to be sure your site is structured and communicating the “right” information to Google. We encourage you start by using our FREE SEO Audit Tool.
Next make sure you use the long-tail keyword in the main body copy and page titles. Also ensure your alt tags and meta descriptions are optimized for the keywords you are wanting to rank for. If you are not sure how to do this, please contact one of our SEO Experts to help guide you to success.
The secret to a log-term successful SEO campaign is no secrect at all. Just focus on serving your audience quality content and answering their questions in a thorough and empathetic way. Focus on your customers, and take the right steps to make sure that the search engines can index the content. By focusing on the road less traveled, you’ll be sure to generate lbetter quality leads for your business.